Discovering the potential of your digital inventory
In the fast-paced world of DOOH (Digital Out of Home), fully understanding the potential of your screens is the key catalyst for success. Today, the diversity of sales formats goes beyond the physical, making commercial strategies more challenging and exciting than ever.
This constant quest for knowledge about the tools available allows us to focus on the capabilities of our inventory, thus driving our team’s performance.
Before diving into the 5 essential principles for improvement, it is critical to understand the power of our commercial team. From salespeople to project managers, they have the power to significantly influence results. How can we equip them to be more innovative, productive and adaptable to changes in the DOOH industry?
This is where the following principles come into play:
Principle 1: Embrace change
The first step toward improvement is to accept that the industry is constantly evolving. Regardless of past successes, we must be willing to adapt to new opportunities as they arise. Adopting a team-centric approach and its technological tools is crucial to successfully move forward in this dynamic environment.
Principle 2: Empower technology
Technology is the engine that drives success in modern outdoor advertising. The ability to change creative quickly, diversify revenue streams with programmatic integrations and solve problems efficiently increases our chances of success. Those who cling to outdated or non-transparent technologies risk being left behind in an ever-changing marketplace.
Principle 3: Communication and understanding
Change affects all areas of our company. It is essential to ensure that everyone involved understands the importance and scope of our objectives. Clear communication and shared understanding are critical to success in this new era.
Principle 4: Constant search for improvement
Identifying areas for improvement is an ongoing process. It is not enough to address current problems; we must look to the future and anticipate emerging needs. Involving cross-functional teams allows us to explore improvement opportunities in a holistic manner and avoid superficial solutions that do not align with our long-term vision.
Principle 5: Act now
There is no time to waste. This is a call to action to assess the state of our equipment and inventories and prepare them for the future. Don’t wait until it’s too late; the time for change is now.
By adopting these principles, we can strengthen our equipment and maximize the performance of our digital displays in an ever-evolving marketplace. The future is in our hands – let’s act today!
