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Screens in physical spaces: ready for what’s next?

The digital revolution has brought significant challenges in terms of protecting people’s privacy. In this context, leaders in the digital world have understood the importance of taking care of users.

In recent years, with the increasing accessibility of the digital world, the management of private data has limited the personalization and contextualization of communication in this universe.

Let’s recall two key milestones in this area: the implementation of the GDPR (General Data Protection Regulation) law in the European Union in 2016 (effective from May 2018) and Google’s announcement about the elimination of cookies in 2020, which finally took place in 2023.

Why do we mention these key events in data management in the digital world? Simply because communication on personal devices, whether mobile or computer, has always sought to be highly personalized and contextualized. These changes have led to new media gaining a leading role in the digital ecosystem.One of the media that has experienced significant growth in this universe is DOOH (Digital Out Of Home), which has benefited from its contextual, programmatic and omnichannel capabilities.

At Doohmain, we have been pioneers in accompanying outdoor advertising companies in their digital transformation, helping them adopt technology and digital mindset. During 2023, we have expanded our reach to new areas, such as airports, bus terminals, gas stations and, in the latter part of the year, we have accelerated the digitization of stores, retail outlets, office buildings and gyms, among others.

With the aim of facilitating access to the digital world in physical spaces where specific audiences interact, at Doohmain we have launched our platform for Android. This new launch will allow any business, whether it is a store, doctor’s office, gym or any other establishment that has a TV with an Android operating system, to download Doohmain and enhance their communication in their environment, in addition to connecting these screens with programmatic buyers around the world.

With this new release, Doohmain further consolidates its position as the most powerful tool for content management on digital screens. Our platform operates on a variety of systems, from Raspberry Pi to Windows, Linux, IOS, Chromecast and Android.

The year 2024 will bring new paradigms in digital communication. Being prepared for what’s coming, such as data protection, more communicative stimuli and artificial intelligence, is just the first step towards higher revenues and better opportunities. Are you ready?

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Doohmain Software para gestionar pantallas digitales