What is Doohmain's CMS and what is it for?
Doohmain's CMS is a Content Management System platform specifically designed for managing digital advertising screens (DOOH). In essence, it is responsible for centralizing and controlling the content displayed on a network of screens from a unified interface. A system of this type covers all stages of content, from its creation to playback on screens, making it easier for content organization and adjustments to be made at all times from a single platform.
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Main Features
Agile Content Management
The platform allows you to manage ads and creatives in an agile and simple way, with intuitive tools to organize campaigns and schedule their broadcast.
Real-time AI Monitoring
Doohmain offers a robust live monitoring system for screens. Users can see what content is playing on each screen without cameras or additional hardware, thanks to integrated artificial intelligence.
Performance Statistics
One of the key advantages is obtaining detailed real-time statistics on content display. The CMS records impressions and plays second by second, generating valuable data to evaluate the reach of each campaign.
Performance Statistics
One of the key advantages is obtaining detailed real-time statistics on content display. The CMS records impressions and plays second by second, generating valuable data to evaluate the reach of each campaign.
Performance Statistics
One of the key advantages is obtaining detailed real-time statistics on content display. The CMS records impressions and plays second by second, generating valuable data to evaluate the reach of each campaign.
What are SSP and DSP in programmatic advertising?
In the programmatic advertising ecosystem, two key concepts are SSP (Supply-Side Platform) and DSP (Demand-Side Platform). These platforms enable the buying and selling of digital advertising spaces –such as screens managed by Doohmain's CMS– to happen in an automated, efficient, and real-time manner.
Supply-Side Platform (SSP)
An SSP is a platform used by those who have available advertising spaces (such as media, publishers, or digital screen owners). Its function is to manage and offer that inventory to potential advertisers through automated auctions. Doohmain's CMS, when integrated with an SSP, allows the client's screens to be automatically available for these real-time auctions.
Demand-Side Platform (DSP)
A DSP, on the other hand, is the tool used by advertisers or agencies to buy advertising spaces. Through the DSP, these buyers can define their target audience, budget, location, schedules, and other criteria, and acquire the most suitable spaces based on those parameters, in real time.
Benefits for DOOH Media Owners
Doohmain was created with digital screen network operators who sell advertising space in mind. Ideal for operators of public roads, malls, airports, stations or indoor/outdoor circuits. Therefore, it provides concrete tools to:
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Manage campaigns easily from anywhere.
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Monitor screens in real time with artificial intelligence.
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Access precise reports and statistics by the second.
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Connect your network to global programmatic sales.
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Increase revenue with transparent and effective campaigns.
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Offer dynamic, contextual and innovative content.
Benefits for Retail Media Owners
For retail chains and physical stores, Doohmain turns each screen into a key channel for communication and experience. The platform allows:
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Improve in-store experience with useful and contextual content.
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Increase sales by highlighting promotions at the point of sale.
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Centralize screen management with consistent imagery across all branches.
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Update content instantly to take advantage of every opportunity.
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Monetize your screens by integrating them into the programmatic ecosystem. To make better deals with your partners and suppliers.
Proof of Pay
System that precisely verifies when and where each advertising content is played on digital screens, automatically registering each playback.
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Precise temporal record
Exact date and time of each content playback
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Geolocation
Specific location of the screen where the content was displayed
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Duration control
Exact runtime of each playback
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Repetition count
Record of the total number of times the content was displayed
Proof of Post
Visual evidence that certifies the effective publication of content on digital screens or circuits, providing visual backup of the content in its physical context.
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Automated capture
Automated system for capturing visual evidence
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Multimedia record
Real-time photos and videos of published content
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Automatic verification
Automatic verification system of displayed content
Contact us to start your experience with Doohmain.
Get to know our CMS firsthand, request your demo and experience the power of enhancing your content with Doohmain.
Request a demo now!