Offer contextual campaigns from your screen network with Doohmain
A network ready for contextual campaigns can trigger messages based on weather, temperature, time of day, commercial dates, live events, or external data.
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Latest articles
Contextual campaigns increase the value of a screen network (4 success stories)
Dynamic content lets a screen respond to context: a temperature, a time slot, or any data that adds value. When a network can do that, it starts selling more valuable campaigns.
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Can your screens adapt to context?
If your screen network always shows the same content, you're missing a commercial opportunity. Contextual campaigns let you adapt messages based on environmental information (weather, schedules, dates, or real-time data) so each impact is more relevant and you can charge higher rates for the same advertising space.
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5 Principles to Maximize the Performance of Your Digital Screens
In the fast-paced world of DOOH (Digital Out of Home), fully understanding the potential of your screens is the key catalyst for success. Today, the diversity of sales formats goes beyond the physical, making commercial strategies more challenging and exciting than ever.
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Welcome Android to Doohmain
Android is the operating system created by Google, currently accounting for the potential of communication demand in the market. Doohmain recognizes the need to adapt to new technologies quickly and efficiently, with 71% market share of operating systems for TV, Tablets, TV boxes and mobile devices.
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Data and programmatic: the new “VIZIO” of the advertising industry?
Walmart takes a strategic step by acquiring VIZIO, Smart TV manufacturer, for $2.3 billion USD, marking a new direction in its advertising strategy.
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New opportunity or threat for outdoor advertising? Fake OOH and 3D
We are witnessing an unprecedented paradigm shift in the areas of marketing and communication. The adoption of technologies, even by companies that were previously reluctant, has greatly accelerated the evolution of the advertising industry.
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Screens in physical spaces: are you ready for what's coming?
The digital revolution has posed significant challenges regarding the protection of people's privacy. In this context, digital world leaders have understood the importance of taking care of users.
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The Secrets of Retail Media in DOOH
The evolution of technology and the digitalization of points of sale has led to the addition of digital screens within retail locations to the previous concept, and these are now known as part of Retail Media.
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How programmatic advertising works
There are two well-defined “sides” in programmatic advertising, one is the buyer or advertiser and the other is the publisher.
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The fall of Mediamath, the YouTube scandal and the great opportunity for DOOH.
The agenda in the digital advertising world has been disrupted with the fall of Mediamath and recently with the YouTube scandal.
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