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ALOOH Lima 2026: Our Experience and Conversations on the Future of OOH

Three days of meetings, shared experiences, and conversations about the evolution of Out of Home advertising in Latin America. From September 8 to 10, the ALOOH LATAM Forum 2026 brought together media owners, agencies, advertisers, and Out of Home (OOH) industry professionals in Lima, Peru. Our team took part in the event, exchanging perspectives with industry leaders and sharing experiences on the technological and operational challenges facing the sector. We left with new connections and conversations we look forward to continuing.

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How to Prepare a Screen Network’s Inventory for Programmatic Buying

Having many screens is not enough to participate in digital buying. When an agency or media buying team plans through programmatic platforms, it needs to be able to find, identify, and understand the available inventory easily.

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How Media Agencies Are Changing the Way Digital Screens Are Bought

The way advertising on digital screens is purchased is changing. Not because the screens themselves are different or because media owners need to abandon their traditional sales model, but because media agencies are adopting new tools to plan and execute campaigns more efficiently.

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Programmatic on digital screens: how it works and what your network needs to take part

Programmatic buying lets agencies, media agencies, and other buyers plan and buy advertising inventory through digital platforms. Discover how it works, who takes part, and what your screen network needs to be ready, without changing your commercial model.

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Organized information, fast answers. Proof of Play

When a client, an audit, or a programmatic campaign requires confirming a campaign's plays, the answer must be backed by concrete data. Doohmain's Proof of Play logs airings and organizes the information by content, screen, and period so you can respond with speed and precision.

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Activate new screens in record time

Many screen networks grow by combining different operating systems, brands, and formats. Doohmain lets you unify digital screens within a single screen management platform, so you can add new locations without making your operation heavier and scale your network without losing control.

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When the match changed, the screens adapted

During the World Cup, attention moved in real time. With Doohmain, different screens were able to connect to live data, show updated scores, and trigger content automatically during the matches. Discover how to turn high-attention moments into more relevant campaigns.

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The power of real-time context

Estación Viva, an out-of-home advertising company operating digital screens at ANCAP service stations in Uruguay, needed to connect its screens to live match data to automatically display Supermatch's betting odds during the World Cup. Discover how Doohmain made a dynamic, contextual, and automated campaign possible.

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How to operate a high-volume DOOH network with greater speed

An operator with more than 500 screens across high-traffic spaces streamlined its operation by migrating to Doohmain, using automated playlists, blocks, and sublists to manage its campaigns with pinpoint precision and multiply its publishing speed.

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Is your screen network growing faster than your operation? The challenge of DOOH scalability

Adding screens should always be good news, but in many networks growth brings a hidden problem: the operation slows down. Discover how the right digital signage software lets you scale your screen network, unify different operating systems, and grow with less friction.

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Offer contextual campaigns from your screen network with Doohmain

A network ready for contextual campaigns can trigger messages based on weather, temperature, time of day, commercial dates, live events, or external data.

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Contextual campaigns increase the value of a screen network (4 success stories)

Dynamic content lets a screen respond to context: a temperature, a time slot, or any data that adds value. When a network can do that, it starts selling more valuable campaigns.

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Can your screens adapt to context?

If your screen network always shows the same content, you're missing a commercial opportunity. Contextual campaigns let you adapt messages based on environmental information (weather, schedules, dates, or real-time data) so each impact is more relevant and you can charge higher rates for the same advertising space.

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5 Principles to Maximize the Performance of Your Digital Screens

In the fast-paced world of DOOH (Digital Out of Home), fully understanding the potential of your screens is the key catalyst for success. Today, the diversity of sales formats goes beyond the physical, making commercial strategies more challenging and exciting than ever.

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Welcome Android to Doohmain

Android is the operating system created by Google, currently accounting for the potential of communication demand in the market. Doohmain recognizes the need to adapt to new technologies quickly and efficiently, with 71% market share of operating systems for TV, Tablets, TV boxes and mobile devices.

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Data and programmatic: the new “VIZIO” of the advertising industry?

Walmart takes a strategic step by acquiring VIZIO, Smart TV manufacturer, for $2.3 billion USD, marking a new direction in its advertising strategy.

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New opportunity or threat for outdoor advertising? Fake OOH and 3D

We are witnessing an unprecedented paradigm shift in the areas of marketing and communication. The adoption of technologies, even by companies that were previously reluctant, has greatly accelerated the evolution of the advertising industry.

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Screens in physical spaces: are you ready for what's coming?

The digital revolution has posed significant challenges regarding the protection of people's privacy. In this context, digital world leaders have understood the importance of taking care of users.

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The Secrets of Retail Media in DOOH

The evolution of technology and the digitalization of points of sale has led to the addition of digital screens within retail locations to the previous concept, and these are now known as part of Retail Media.

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How programmatic advertising works

There are two well-defined “sides” in programmatic advertising, one is the buyer or advertiser and the other is the publisher.

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The fall of Mediamath, the YouTube scandal and the great opportunity for DOOH.

The agenda in the digital advertising world has been disrupted with the fall of Mediamath and recently with the YouTube scandal.

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