Programmatic buying lets agencies, media agencies, and other buyers plan and buy advertising inventory through digital platforms. Discover how it works, who takes part, and what your screen network needs to be ready, without changing your commercial model.
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When a client, an audit, or a programmatic campaign requires confirming a campaign's plays, the answer must be backed by concrete data. Doohmain's Proof of Play logs airings and organizes the information by content, screen, and period so you can respond with speed and precision.
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Many screen networks grow by combining different operating systems, brands, and formats. Doohmain lets you unify digital screens within a single screen management platform, so you can add new locations without making your operation heavier and scale your network without losing control.
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During the World Cup, attention moved in real time. With Doohmain, different screens were able to connect to live data, show updated scores, and trigger content automatically during the matches. Discover how to turn high-attention moments into more relevant campaigns.
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Estación Viva, an out-of-home advertising company operating digital screens at ANCAP service stations in Uruguay, needed to connect its screens to live match data to automatically display Supermatch's betting odds during the World Cup. Discover how Doohmain made a dynamic, contextual, and automated campaign possible.
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An operator with more than 500 screens across high-traffic spaces streamlined its operation by migrating to Doohmain, using automated playlists, blocks, and sublists to manage its campaigns with pinpoint precision and multiply its publishing speed.
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Adding screens should always be good news, but in many networks growth brings a hidden problem: the operation slows down. Discover how the right digital signage software lets you scale your screen network, unify different operating systems, and grow with less friction.
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A network ready for contextual campaigns can trigger messages based on weather, temperature, time of day, commercial dates, live events, or external data.
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Dynamic content lets a screen respond to context: a temperature, a time slot, or any data that adds value. When a network can do that, it starts selling more valuable campaigns.
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If your screen network always shows the same content, you're missing a commercial opportunity. Contextual campaigns let you adapt messages based on environmental information (weather, schedules, dates, or real-time data) so each impact is more relevant and you can charge higher rates for the same advertising space.
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In the fast-paced world of DOOH (Digital Out of Home), fully understanding the potential of your screens is the key catalyst for success. Today, the diversity of sales formats goes beyond the physical, making commercial strategies more challenging and exciting than ever.
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Android is the operating system created by Google, currently accounting for the potential of communication demand in the market. Doohmain recognizes the need to adapt to new technologies quickly and efficiently, with 71% market share of operating systems for TV, Tablets, TV boxes and mobile devices.
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Walmart takes a strategic step by acquiring VIZIO, Smart TV manufacturer, for $2.3 billion USD, marking a new direction in its advertising strategy.
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We are witnessing an unprecedented paradigm shift in the areas of marketing and communication. The adoption of technologies, even by companies that were previously reluctant, has greatly accelerated the evolution of the advertising industry.
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The digital revolution has posed significant challenges regarding the protection of people's privacy. In this context, digital world leaders have understood the importance of taking care of users.
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The evolution of technology and the digitalization of points of sale has led to the addition of digital screens within retail locations to the previous concept, and these are now known as part of Retail Media.
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There are two well-defined “sides” in programmatic advertising, one is the buyer or advertiser and the other is the publisher.
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The agenda in the digital advertising world has been disrupted with the fall of Mediamath and recently with the YouTube scandal.
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