In the fast-paced world of DOOH (Digital Out of Home), fully understanding the potential of your screens is the key catalyst for success. Today, the diversity of sales formats goes beyond the physical, making commercial strategies more challenging and exciting than ever.
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Android is the operating system created by Google, currently accounting for the potential of communication demand in the market. Doohmain recognizes the need to adapt to new technologies quickly and efficiently, with 71% market share of operating systems for TV, Tablets, TV boxes and mobile devices.
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Walmart takes a strategic step by acquiring VIZIO, Smart TV manufacturer, for $2.3 billion USD, marking a new direction in its advertising strategy.
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We are witnessing an unprecedented paradigm shift in the areas of marketing and communication. The adoption of technologies, even by companies that were previously reluctant, has greatly accelerated the evolution of the advertising industry.
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The digital revolution has posed significant challenges regarding the protection of people's privacy. In this context, digital world leaders have understood the importance of taking care of users.
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The evolution of technology and the digitalization of points of sale has led to the addition of digital screens within retail locations to the previous concept, and these are now known as part of Retail Media.
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There are two well-defined “sides” in programmatic advertising, one is the buyer or advertiser and the other is the publisher.
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The agenda in the digital advertising world has been disrupted with the fall of Mediamath and recently with the YouTube scandal.
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