Screens in physical spaces: are you ready for what's coming?

The digital revolution has posed significant challenges regarding the protection of people’s privacy. In this context, digital world leaders have understood the importance of taking care of users.

In recent years, with the growing accessibility to the digital world, private data management has limited the personalization and contextualization of communication in this universe.

Let’s remember two fundamental milestones in this field: the implementation of the GDPR (General Data Protection Regulation) law in the European Union in 2016 (effective from May 2018) and Google’s announcement about the elimination of cookies in 2020, which was finally carried out in 2023.

Why do we mention these key events in data management in the digital world? Simply because communication on personal devices, whether mobile or computers, has always sought to be highly personalized and contextualized. These changes have made new communication media gain a leading role in the digital ecosystem. One of the media that has experienced significant growth in this universe is DOOH (Digital Out Of Home), which has benefited from its contextual, programmatic and omnichannel capacity.

At Doohmain, we have been pioneers in accompanying outdoor advertising companies in their digital transformation, helping them adopt digital technology and mindset. During 2023, we have expanded our reach to new areas, such as airports, bus terminals, gas stations and, in the last part of the year, we have accelerated the digitization of stores, points of sale, office buildings and gyms, among others.

With the goal of facilitating access to the digital world in physical spaces where specific audiences interact, at Doohmain we have launched our platform for Android. This new launch will allow any business, whether it’s a store, medical office, gym or any other establishment that has a television with Android operating system, to download Doohmain and enhance their communication in their environment, in addition to connecting these screens with programmatic buyers from around the world.

With this new launch, at Doohmain we consolidate ourselves even more as the most powerful tool for content management on digital screens. Our platform operates on a variety of systems, from Raspberry Pi to Windows, Linux, IOS, Chromecast and Android.

The year 2024 will bring new paradigms in digital communication. Being prepared for what’s coming, such as data protection, more communicative stimuli and artificial intelligence, is only the first step towards higher income and better opportunities. Are you ready?