5 Principles to Maximize the Performance of Your Digital Screens

Discovering the potential of your digital inventory

In the fast-paced world of DOOH (Digital Out of Home), fully understanding the potential of your screens is the key catalyst for success. Today, the diversity of sales formats goes beyond the physical, making commercial strategies more challenging and exciting than ever.

This constant pursuit of knowledge about available tools allows us to focus on our inventory capabilities, thus driving our team’s performance.

Before diving into the 5 essential principles for improvement, it’s fundamental to understand the power of our sales team. From salespeople to project managers, they have the power to significantly influence results. How can we equip them to be more innovative, productive, and adaptable to changes in the DOOH industry?

This is where the following principles come into play:

Principle 1: Embrace change

The first step toward improvement is accepting that the industry is constantly evolving. Regardless of past successes, we must be willing to adapt to new opportunities that arise. Adopting a team-centered approach and its technological tools is crucial for successfully advancing in this dynamic environment.

Principle 2: Empower technology

Technology is the engine that drives success in modern outdoor advertising. The ability to change creatives quickly, diversify revenue sources with programmatic integrations, and solve problems efficiently increases our chances of success. Those who cling to obsolete or non-transparent technologies risk being left behind in a constantly changing market.

Principle 3: Communication and understanding

Change affects all areas of our company. It’s essential to ensure that everyone involved understands the importance and scope of our objectives. Clear communication and shared understanding are fundamental for success in this new era.

Principle 4: Constant pursuit of improvement

Identifying areas for improvement is an ongoing process. It’s not enough to address current problems; we must look toward the future and anticipate emerging needs. Involving interdisciplinary teams allows us to explore improvement opportunities comprehensively and avoid superficial solutions that don’t align with our long-term vision.

Principle 5: Act now

There’s no time to waste. This is a call to action to evaluate the state of our teams and inventories and prepare them for the future. Don’t wait until it’s too late; the time for change is now.

By adopting these principles, we can strengthen our team and maximize the performance of our digital screens in a constantly evolving market. The future is in our hands. Let’s act today!