ALOOH Lima 2026: Our Experience and Conversations on the Future of OOH

Three days of meetings, shared experiences, and conversations about the evolution of Out of Home advertising in Latin America.

From September 8 to 10, the ALOOH LATAM Forum 2026 brought together media owners, agencies, advertisers, and Out of Home (OOH) industry professionals in Lima, Peru.

Our team took part in the event, exchanging perspectives with industry leaders and sharing experiences on the technological and operational challenges facing the sector.

We left with new connections and conversations we look forward to continuing.

Technology and Automation: How Can Networks Prepare for Growth?

Artificial intelligence, process automation, and emerging technological capabilities were among the key topics on the forum’s agenda.

One of the discussions explored how automating OOH operations and sales can streamline processes, improve efficiency, and unlock new business opportunities.

Measurement, Trust, and New Opportunities

Audience measurement and trust were also key topics at the event, alongside the development of Retail Media and new monetisation models.

Discussions highlighted the importance of reliable data, technology integration, and developing new commercial capabilities for the OOH industry.

Sustainability, regulation, and self-regulation rounded out an agenda that reflected the diverse challenges facing the industry across Latin America.

A Key Takeaway from Lima

Beyond the conferences, ALOOH provided an opportunity to strengthen relationships and share experiences with the people driving the development of OOH.

At Doohmain, we came away with a key takeaway that connects these conversations with our vision for the future of digital signage networks:

Commercial opportunities and technological readiness need to evolve together.

Having the right infrastructure in place is essential to support growth and unlock new business opportunities.

Thank you to ALOOH and all the industry professionals who shared these days with our team.

What challenges and opportunities is your digital signage network facing?

Let’s keep the conversation going.

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