How to operate a high-volume DOOH network with greater speed

An operator with more than 500 screens distributed across high-traffic spaces managed to streamline its operation by migrating to Doohmain, using automated playlists to manage its campaigns with millimetric precision.

This network combines vertical and horizontal screens, different resolutions, and circuits with very different commercial needs. Previously, loading content required building extensive playlists, repeating pieces manually, and reviewing screen by screen where each ad should be published.

The result of integrating our out-of-home CMS was a 100% scalable way of working: they eliminated repetitive uploading, gained absolute control over their inventory, and multiplied their speed to respond to new commercial requests.

Organize your network by real operational criteria

A high-volume network needs to be organized the same way it’s sold and operated.

With our CMS, screens can be grouped by key criteria such as format, location, circuit, screen type, resolution, campaign, or advertiser. This lets the team work on already-defined groups instead of loading content point by point.

The solution to avoid duplication: Blocks and sublists

When a campaign has multiple pieces of content, different formats, or high repetition frequencies, manual uploading can become impractical. As a screen management platform, Doohmain solves this by letting you organize content through blocks and sublists.

Instead of repeating pieces within the same playlist to ensure they’re published, the team organizes content into clean, reusable structures. For example:

• A sublist can group an advertiser’s spots.
• Another can organize institutional content.
• Another can group specific pieces for a particular circuit or format.

Then, these sublists are integrated into a larger schedule, avoiding rebuilding the entire load every time there’s a campaign change. The team always knows which block is active, what content it includes, and which screen group it’s being published on.

Scaling a screen network without losing speed or control

Doohmain lets you operate high-volume networks from a single place, using automated playlists, blocks, and sublists to organize content distribution and accelerate mass publishing, even if you need to unify digital screens from different technologies.

This helps improve inventory management, reduce manual tasks, and respond faster to new commercial requests.

For the operations team, it means efficiency in publishing; for the sales area, easy-to-activate proposals; and for the media owner, an infrastructure ready to grow with speed, precision, and control.

Request a demo and discover how Doohmain can help you optimize your network’s operation.