Organized information, fast answers. Proof of Play

When a client asks whether a campaign was published correctly, the answer must be backed by concrete information.

The same happens with a complaint, an audit, or a programmatic campaign that requires confirming its plays in order to continue with the validation and settlement process.

Proof of Play logs airings and organizes the information by content, screen, and period. This way, the operator can look up a specific campaign from their screen management platform and respond with data when a client or a buying platform requests a confirmation.

The goal is to have information available to respond with speed and precision whenever the campaign requires it.

Doohmain brings publishing, monitoring, and play reporting together on a single platform. In addition, its certified Proof of Play process holds ISO 9001 certification.

Different networks, the same need to respond

Questions about a campaign can come up in networks of different sizes and commercial models.

In some cases, a client needs to confirm that their content was published. In others, plays are part of the technical requirements of a programmatic campaign.

For those who operate a DOOH CMS like Doohmain, having organized records makes it possible to respond without depending on isolated screenshots, manual reviews, or information scattered across different systems.

ADSTORE and Ope Outdoor show how Proof of Play makes it possible to respond in both scenarios.

ADSTORE: information available on a 50-screen network

ADSTORE operates a network of 50 screens installed in retail spaces from Doohmain.

By centralizing publishing and play records in a single digital signage software, their team can look up a campaign’s information across the entire network and respond with precise data when a client needs to confirm a publication.

The relevant data isn’t scattered across different locations. It’s organized by content, screen, and period so the team can access the information corresponding to each campaign.

That way, ADSTORE can respond about what happened on its 50 screens from a single screen management platform.

Ope Outdoor: confirmations for programmatic campaigns

Ope Outdoor, in Colombia, runs programmatic campaigns.

In this model, play confirmations are part of the technical process. Platforms need to receive consistent records to validate execution and continue with the campaign’s settlement.

Proof of Play makes it possible to organize those confirmations and deliver precise information about the plays carried out on each screen.

This helps reduce discrepancies between the data from different platforms and makes it possible to meet the specific demands of programmatic buying.

Data ready to respond

ADSTORE and Ope Outdoor work with different networks and commercial models. However, both need access to reliable information when a campaign requires a confirmation.

The value of Proof of Play isn’t in certifying everything by default.

It’s in having the data available to respond to a question, a complaint, an audit, or a programmatic requirement.

Clear data. Fast answers.

Request a demo and discover how Doohmain can help you respond about every campaign with precise information.