Blog
5 Principles for Maximizing the Performance of Your Digital Displays
Discovering the potential of your digital inventory In the fast-paced world of DOOH (Digital Out of Home), fully understanding the…
Welcome Android to Doohmain
Android is the operating system created by Google, currently has 71% market share of operating systems for TV, Tablets, TV…
VIZIO: is data and programmatic the new vice in the AD Industry?
Walmart takes a strategic step by acquiring VIZIO, manufacturer of Smart TV’s, for USD 2.3 billion, marking a new direction…
New opportunity or threat for outdoor advertising? Fake OOH and 3D
We are witnessing an unprecedented paradigm shift in marketing and communications. The adoption of technologies, even by previously reluctant companies,…
Screens in physical spaces: ready for what's next?
The digital revolution has brought significant challenges in terms of protecting people’s privacy. In this context, leaders in the digital…
The secrets of Retail Media in DOOH
What is Retail Media? Initially, I knew Retail Media as the placement of advertisements on retailers’ websites or apps. The…
Strength in numbers: mergers that boost DOOH
What does Vistar Media’s acquisition of S+A tell us? A few months ago, the acquisition of S+A (Sage+Archer), an automated…
Fears, benefits and preparation to be successful in PDOOH
Programmatic selling on DOOH is just another way to offer media owners’ out-of-home digital inventory. Although onboarding each SSP (supply…
What is non-traditional advertising?
Non-traditional or non-conventional advertising is known as the evolution of advertising. This type of advertising may or may not use…
Advertising ooh and dooh
OOH Advertising is the term used for Out of Home. It includes static supports and is more traditional. DOOH Advertising,…
Programmatic advertising, what is it?
Programmatic advertising is the automation of the process of buying and selling advertising space in digital environments. It uses data…
Programmatic advertising definition
Programmatic refers to the use of automated technologies to buy and sell ad space efficiently and accurately.
How does programmatic advertising work?
There are two well-defined “sides” in programmatic advertising, one of them is the buyer or advertiser and the other is…
New Features
With the launch of our latest software update release we share the new features that make us even more the…
DOOH and the Best Example of Contextual Content
Outdoor advertising has once again demonstrated its ability to leverage events and generate effective contextual communication. This advertising strategy has…
Secrets of Programmatic Advertising in DOOH: Place Exchange Analysis.
It has already been one month since the end of the first half of the year. Along with the closure…
The fall of MediaMath, the Youtube scandal, and the excellent opportunity for DOOH.
The agenda in the world of digital advertising has been altered with the fall of MediaMath and recently with the…
TRANSPARENCY, the basis of success for PDooH
The famous phrase that states that “fear is the main enemy of progress” is partly true, although…
